okay, and?

Hey there!

It’s so nice to meet you, come on in! I’m Caroline - a creative with heaps of ideas and interests, At a glance, I’m collection of a few things; a traveller, a collector, a yapper, an inner-child-indulger, and quite the thinker. Most of all, I’m a funny girl with a head full of nosy observations and funky ideas.

aaand…

I am a creatively minded strategist with a passion for ideas that resonate, connect, and spark conversation. With a childhood rooted in curiosity, travel, and a love for all things, I bring both strategic thinking and creative energy to every project. I thrive on exploring human behavior, finding insights, and turning them into meaningful, idea-driven campaigns. I believe the best strategies are built on empathy, observation, and whole lot of understanding — and I never shy away from thinking a little differently to get there. Whether I’m developing a brand narrative, crafting a campaign roadmap, or bouncing around big ideas with a team, I aim to bring clarity, originality, and a whole lot of heart and humor to the process.